homeyoung turks NewsFantasy sports player Dream11 gets 55 million new users in 2023 — 72% from smaller cities
Fantasy sports player Dream11 gets 55 million new users in 2023 — 72% from smaller cities
Dream11, operating for 16 years, achieved the milestone of reaching 150 million users in the first 15 years and added another 55 million in the subsequent year alone. Jain expressed enthusiasm about the data, emphasising the significant contribution of users from regions outside the top 100 cities.
India's fantasy sports platform Dream11 saw a remarkable addition of 55 million new users in the past year (2023) alone. CEO and Co-Founder Harsh Jain, in a conversation with CNBC-TV18, shared insights into the platform's phenomenal growth, disclosing that an impressive 72% of these new users originate from beyond the top 100 cities in India.
Reflecting on the diverse sports preferences across India, Jain drew a parallel to the words of comedians Trevor Noah and Vir Das. He remarked, “We live in a tale of two Indias, and this is exactly what we see with our data. We can all be here thinking football is the next big thing. My kids play football. We're all following—I'm a big Manchester United fan—but Bharat is what we're actually building for. And Bharat follows cricket, Kabaddi, and hockey."
Dream11, operating for 16 years, achieved the milestone of reaching 150 million users in the first 15 years and added another 55 million in the subsequent year alone. Jain expressed enthusiasm about the data, emphasising the significant contribution of users from regions outside the top 100 cities.
"In 15 years, we got to 150 million. And in one more year, we gained another 55 million users. We looked at the data and saw that 72% of our users come from outside the top 100 cities of India. So, this is Bharat we're dealing with."
Jain delved into the integral role of mobile phones in the lives of users from non-metro areas, stating, "For the rest of Bharat, the phone is your entire universe; it is your access point to the whole world. And they're using it amazingly, with gaming being one of the easiest activities to pick up and start using."
Predicting a substantial rise in online gamers in India, Jain remarked, "I think that we will easily reach around 500-600 million online gamers in India in the next couple of years."
For the full interview, watch the accompanying video
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