homevideos Newstechnology NewsCognizant's CMO discusses transformative power of generative AI in marketing strategies
Cognizant's CMO discusses transformative power of generative AI in marketing strategies
Cognizant’s Global Chief Marketing Officer, Gaurav Chand's spoke to Storyboard18’s Delshad Irani and dig deeper into the company's marketing strategies and trends in the B2B space.
One of the world's largest and leading technology companies Cognizant, dialed up its marketing initiatives as technology's role in powering transformation of businesses and brands becomes increasingly apparent.
Cognizant’s Global Chief Marketing Officer, Gaurav Chand's spoke to Storyboard18’s Delshad Irani and dig deeper into the company's marketing strategies and trends in the B2B space.
Its partnerships in sport, deploying technology like AI in marketing, and how the marketing function is helping the IT major fuel its sustainability goals.
He said, “From a technology angle, biggest elephant in the room is generative AI. Generative AI is having and is going to have an absolutely profound impact on marketing in a really, really good way. I am excited about it personally. If you'll see the manifestations and we are just scratching the surface at this point in time.”
“So generative AI, I think is here, it's there to stay, there's no question about it. And it's going to have a profound impact on how marketing is done,” he noted.
Watch this video for more.
(Edited by : Anshul)
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
2024 Lok Sabha Elections | What does a low voter turnout indicate for NDA and I.N.D.I.A Bloc
Apr 29, 2024 5:48 AM
'Borrowed' leaders: Congress hits out at AAP for not fielding their own candidates in Punjab
Apr 28, 2024 9:53 PM
EC asks AAP to modify election campaign song and Kejriwal's party is miffed
Apr 28, 2024 9:25 PM