In line with its global strategy, PepsiCo India is betting big on music to engage with millennials. The brand has recently launched Pepsi anthem as part of its flagship summer campaign "Har Ghoont Mein Swag".
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In a conversation with CNBC-TV18’s Storyboard team, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, talked about the marketing opportunities for the brand after staying away from cricket during this peak cricketing season that starts with IPL and ends with World Cup.