World Tourism Day: Explore the history, significance and 2023 theme

The primary objective of World Tourism Day is to underscore the importance of tourism on a global scale. Beyond its economic impact, tourism significantly influences the social, political, and cultural fabric of countries and regions. By celebrating this day, nations seek to emphasise that tourism isn't just about revenue; it's about fostering connections, understanding diverse cultures and promoting sustainable practices.

To further its mission, the UNWTO General Assembly designates a host country each year to partner in the celebrations of World Tourism Day. This collaborative effort allows countries to showcase their unique tourism offerings and encourages international cooperation in the industry. In 2023, the honour of hosting the official festivities for World Tourism Day falls upon Riyadh, Saudi Arabia.

World Tourism Day adopts a new theme to address current global challenges and opportunities in the tourism sector. The theme for 2023 is Tourism and Green Investments, underscoring the increasing importance of environmentally responsible tourism practices.

Green investments in tourism aim to minimise the industry's ecological footprint, promote sustainable travel and protect natural and cultural heritage. This theme highlights the role of tourism in fostering a greener and more sustainable future for our planet.