The Kerala government is taking more measures to advance its beach tourism initiative and elevate hospitality standards to meet the current demand in this specialised sector. Speaking at the inauguration of the revamped KTDC-operated beachside resort Samudra Kovalam, Tourism Minister PA Mohamed Riyas highlighted that the upgraded sea-front resort would enhance Kerala's reputation as an emerging hub for destination weddings and MICE tourism.
He emphasised that weddings can be held across picturesque locations in the state and the government is actively striving to provide top-notch facilities for this niche segment.
Samudra Kovalam was reopened for the public on January 31 after 40 rooms were renovated in the third phase of the project. The rooms now have a modern aesthetic concept. In the next phase, additional 24 rooms will be re-furbished.
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Rs 12.68 crore was provided by the state government to add 40 rooms to the property. This transformation positions Samudra Kovalam and its surroundings as an ideal setting for upscale weddings and MICE tourism.
Recently, Tourism Kerala said that it was diversifying its tourism appeal by commencing its heli-taxi tourism initiative in hilly regions and positioning itself as a premier wedding destination to attract more tourists. The state launched helicopter rides for tourists to get access to more scenic places.
Kerala Tourism Director PB Nooh told PTI, "In recent years, Kerala has distinguished itself as a top responsible tourism destination. Our commitment to responsible tourism ensures that travelers act responsibly, and a portion of the expenditure contributes to the improvement of local communities."
Tourism is vital for Kerala's economy, with the state witnessing a record 1.6 crore visitors from within the country between January and September 2023.
In January, The New York Times put Kerala on its list of 52 places to visit in 2024. It is the only tourist destination from India to feature on the list. Kerala occupied the 13th spot in the annual list of places to visit. The report described Kerala as the Indian state known for its beaches, backwater lagoons, cuisine and rich cultural traditions.
(Edited by : Jerome Anthony)
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