hometravel NewsA morning walk to Iskcon and a £1.3 billion hotel: Inside the Hinduja's 'landmark' project

A morning walk to Iskcon and a £1.3 billion hotel: Inside the Hinduja's 'landmark' project

The fully furnished properties are on the market for ₹4 crore for a one-bedroom flat, ₹8 crore for two bedrooms, ₹10 crore for three bedrooms and starting from ₹17 crore for four-five bedrooms.

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By Sanjay Suri  Oct 26, 2023 8:44:51 PM IST (Published)

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The Hinduja brothers, co-chairmen of the Hinduja Group, have embarked on a new hospitality project in the heart of London. They have converted former Prime Minister Winston Churchill's former war rooms in Whitehall into a lavish hotel and residences complex, with a total investment of £1.3 billion.

The idea to repurpose this historical site into a hotel struck the brothers during a morning walk after visiting the nearby Iskcon temple. Looking to build a legacy, the brothers paid heed to this almost divine thought and acquired the rooms.
"We always used to walk in St. James’ Park. We were looking for something unique to make it a destination to serve where we are living and also to create a legacy which looks to us. We have done it. It took us seven years and today it is the talk of the town,” the Hinduja brothers told CNBC-TV18.
This impromptu decision led to a seven-year journey, culminating in the acquisition of the building for £374 million and an additional billion pounds spent on its transformation.
However, the hotel is only part of the story. The complex not only houses a luxury hotel with room rates ranging from ₹1,10,000 to 25,00,000 per night but also includes 85 furnished residences available for purchase, catering to a range of budgets.
The fully furnished properties are on the market for ₹4 crore for a one-bedroom flat, ₹8 crore for two bedrooms, 10 crore for three bedrooms, and starting from 17 crore for four-five bedrooms.
While the project's location in Whitehall may not be the typical choice for a luxury destination, the Hinduja brothers have aimed to change that perception by collaborating with international brands like Raffles and offering a diverse range of dining and spa options, a first for the area. They aim to offer a diverse range of restaurants and spa facilities, redefining the concept of luxury in this historic district.
With almost half the residences already sold, the Hundujas' vision is well on its way to becoming a landmark development, breathing new life into this historic London district.

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