Maharashtra Tourism Minister Girish Mahajan launched an AI-powered WhatsApp chatbot (Number: +91 94038 78864) that will assist travellers by providing them with information on exploring the state's rich cultural heritage, stunning natural beauty, and diverse attractions via their mobile phones.
The Maharashtra Tourism Department is looking to leverage its unique cultural, historical, and natural wonders to attract domestic and international visitors while promoting business and trade collaborations in the state. Maharashtra has been a sought-after destination among tourists thanks to the diverse landscape, vibrant cities, and rich heritage.
To boost footfalls at iconic landmarks such as the breathtaking hill stations of Lonavala and Mahabaleshwar, the ancient Ajanta and Ellora caves, and the serene beaches of Alibaug and Tarkarli, the chatbot would help answer questions about these destinations, things to experience, accommodations in the vicinity in English language. Overall, the chatbot will make planning a trip easier for tourists.
While inaugurating the chatbot, Mahajan said, "Seamless connectivity, from roadways to air routes, beckons travellers to explore our diverse landscapes. Varied accommodations, from luxury resorts to cosy homestays, which cater to all preferences. Embracing digital tools enriches visitor experiences and streamlines services.
Commenting on the initiatives by the state Tourism department, Jayshree Bhoj, Secretary, Department of Tourism said, "In Maharashtra, we treasure a tapestry of tourism treasures, from historical marvels to pristine beaches, all ingrained with our rich cultural heritage. As we stride towards 2024-2025 with aspirations of UNESCO recognition for 11 forts, we affirm our commitment to fostering tourism beyond mere travel."
"Our Department of Tourism diligently crafts policies, amplifies promotions and nurtures diverse experiences in collaboration with stakeholders like MTDC and private players championing niche tourism. We envision a sustainable tourism ecosystem fueled by collaborative efforts and robust policies. Join us on this journey as we sculpt Maharashtra's tourism narrative together, with an open invitation for valuable insights to shape our forthcoming comprehensive tourism policy," she said.
(With inputs from agencies)
(Edited by : Jerome Anthony)
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