Kerala is going all out to attract tourists with heli-tourism

Nooh announced the introduction of the 'Sky Escapes' heli-tourism initiative, designed to boost tourism in hilly terrains through helicopter services. The state government will collaborate with private entities to promote this initiative.

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Additionally, Kerala aims to position itself as an emerging weddings destination, leveraging its scenic locales and robust international air connectivity through various airports.

During a promotional session in New Delhi, Nooh shared that the state government is actively investing in the literary and biodiversity circuits. This involves the creation of museums and attractions to enhance the appeal for domestic travelers.

Moreover, Kerala is embracing adventure tourism initiatives, featuring events like the International Paragliding Festival, International Surfing Festival, and Mountain-Terrain-Biking scheduled for March and April. These efforts collectively showcase Kerala's commitment to diverse and responsible tourism experiences.

Recently, New York Times put Kerala on its list of 52 places to visit in 2024. It is the only tourist destination from India to feature on the coveted list. Kerala occupied the 13th spot in the newspaper's annual list of places to visit. The report described Kerala as the Indian state known for its beaches, backwater lagoons, cuisine and rich cultural traditions. It mentioned the responsible tourism destinations in the State, including Kumarakom and Maravanthuruthu.