The Gulmarg Gondola, Asia's highest cable car project, achieved a milestone in 2023 by ferrying over one million tourists and generating Rs 108 crore in revenue, the tourism department said. The year witnessed 1,013,458 tourists enjoying Gondola rides, surpassing 2022 figures of 8.50 lakh tourist rides.
Early snowfall in Kashmir transformed Gulmarg into a winter wonderland in November itself and soon tourists began to pour in to soak in scenic scenes of snow-clad mountains.
Last year, revenue earned from Gondola rides was at Rs 91 crore. An official from the tourism department told PTI, "During the year passed by, more than a million tourists (10,13,458) enjoyed the rides of the Gondolas enabling the J&K Cable Car Corporation to earn a revenue of more than Rs 108 crore."
Operated by J&K Cable Car Corporation, Gulmarg Gondola is India's most sought-after ropeway and Asia's highest operating cable car at 14,000 feet. Recently, Raja Yaqoob, MD of J&K Cable Car Corporation, urged tourists to book Gondola rides from its official website and cautioned them against purchasing tickets from unauthorised sellers as they could become victims of fraud.
"As snowfall continues in the mountains, more tourists are expected to visit the region," Naman Bajaj, a local tour operator told CNBCTV18. "We are receiving enquiries about stays and itineraries from many tourists in north India, who didn’t travel to Shimal to celebrate the New Year. They now want to travel to Kashmir instead.
He explained, "This year Gulmarg received snow early and soon, tourists started visiting us. We have been making bookings for travellers since mid-November and it looks like the trend will continue.
Meanwhile, IMD has predicted that light snowfall is likely in some higher reaches of Kashmir. The minimum temperature across Kashmir rose slightly to provide some respite from the intense cold conditions. However, the night temperature, which settled several degrees below freezing point, was still below normal for this time of the season at most places. The continued sub-zero temperature has led to the freezing of several waterbodies, including Dal Lake, here as a thin layer of ice formed over their surface.
(With inputs from agencies)
(Edited by : CNBC-TV18 Travel Desk)
First Published: Jan 5, 2024 12:28 PM IST
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
Lok Sabha Election 2024 — how regional parties are challenging national giants in Phase-4
May 15, 2024 6:17 AM
Supreme Court refuses plea seeking 6-year poll ban on PM
May 14, 2024 7:14 PM
Punjab Lok Sabha elections 2024: A look at BJP candidates
May 14, 2024 7:06 PM
Lok Sabha polls: EC disposes of 90% complaints related to MCC violations
May 14, 2024 4:45 PM