In an era defined by digital connectivity and cultural movements, the heartbeat of Gen Z resonates through their unwavering allegiance to diverse fandoms, with a whopping 90% proudly identifying with a specific community. The 2024 Instagram Trend Talk unravels the intricate tapestry of Gen Z's interests, from the BTS army to Fortnite enthusiasts and fervent supporters of the Indian Cricket Team.
As revealed by the Instagram Trend Talk, conducted in collaboration with WGSN, the survey encapsulated the perspectives of over 5,000 Gen Z respondents across India, Brazil, South Korea, the United Kingdom, and the United States.
Across continents and diverse interests, the glue binding Gen Z lies in their shared devotion to particular fandoms. Be it the global sensation of BTS, the virtual realms of Fortnite, or the fervor surrounding the Indian Cricket Team, these passionate communities are the bedrock of Gen Z's cultural identity.
The Indian Gen Z landscape stands out prominently on the global stage, with an overwhelming 90% proudly associating themselves with a specific fandom. From music aficionados rallying behind BTS, AR Rahman, Shreya Ghoshal, and Anirudh, to gaming enthusiasts deeply immersed in Fortnite, Minecraft, Call of Duty, and Roblox, the diversity of these affiliations mirrors the rich tapestry of India's cultural interests.
In the realm of sports, the Indian Cricket Team commands a massive following, alongside global football giants like Barcelona and Real Madrid, as well as homegrown heroes such as Royal Challengers Bangalore and Chennai Super Kings.
While immersed in their fandoms, Gen Z in India expresses a multifaceted approach to life. A significant 43% of respondents express aspirations for personal growth and development in 2024, aligning with the global trend of self-improvement.
Additionally, Meme preferences emerge as a significant social currency, with nearly a third of Gen Z in India citing 'bad taste in memes' as a top turn-off, emphasizing the importance of humor and cultural relevance.
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
Lok Sabha Election 2024: Phase 5 voting concludes with over 57% voter turnout, experts weigh in on key battles
May 20, 2024 11:07 PM
BJP holds meeting in Delhi as polling underway for 5th phase
May 20, 2024 4:21 PM
UP Police arrests man after viral videos shows him voting multiple times
May 20, 2024 2:18 PM