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View | how small businesses can leverage and grow using cloud communication

The cloud has transformed the commercial communications scene, allowing small organisations to gain access to high-quality communications equipment without having to spend a lot of money. Cloud communications are increasingly being used by small enterprises to replace conventional phone lines in their offices.

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By CNBCTV18.com Contributor Mar 23, 2022 3:29:28 PM IST (Published)

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View | how small businesses can leverage and grow using cloud communication
In today's ever-changing business climate, small business owners must receive what they need when they need it, whether they are at the office, out in the field, on the road, on their laptops, tablets, or mobile phones. Users can access data using cloud computing from any location with an internet connection. It is a web-based solution that lets clients access crucial programmes and data stored on a remote server from any computer with an internet connection.

The cloud has transformed the commercial communications scene, allowing small organisations to gain access to high-quality communications equipment without having to spend a lot of money. Cloud communications are increasingly being used by small enterprises to replace conventional phone lines in their offices. There are other reasons why this option is popular and successful, in addition to cost savings.
Here are some primary advantages of cloud communications and how they're helping small organisations grow.
Managing a mobile and remote workforce
Another advantage of cloud communications for small firms is the ability to serve remote and mobile staff. Users can access their company's business phone system from nearly anywhere as long as they have an internet connection because it is offered via the internet. Small and medium-sized firms will be able to hire remote workers as a result. They are no longer limited to hiring exclusively within the city. They now have the ability to hire people from all around the world. This provides the organisation with greater talent.
Cost-effective solution
Cloud-based communications are an exceptionally cost-effective way to increase a company's client engagement and achieve its goals. A business can avoid the expense and inconvenience of installing a typical communication system by utilising this type of arrangement. This cloud-based system is a terrific method for small businesses to match the power of their larger counterparts without having to invest more than the bare minimum. Such businesses just pay for what they require, but they also receive a slew of updates and services.


Better utilisation of resources
Businesses can use cloud-based communications to achieve their goal of greater resource use. As a result, systems are frequently faultless and error-free, and so do not require the IT department's skills in any way. They don't require any maintenance because the service provider is responsible for that. Because the firm's communication system is controlled remotely, it frees up valuable resources, including IT staff, to ensure that they are used to their full potential.
Delivering automation benefits to businesses is one of the most important elements of a cloud-based solution. Take communication, for example, where cloud-based auto attendants can be utilised to maintain consumer engagement. Such attendants can provide information, accept calls, and assist your firm in remaining operational 24 hours a day, seven days a week. Furthermore, automation allows you to save money on labour and streamline day-to-day operations.
Limitless scalability
The majority of these services can be scaled to fit your company's needs. Growth is unavoidable in business, necessitating the implementation of more powerful communication technologies. By adding more extensions as required, cloud systems can manage high quantities of calls. The fact that you only pay for the extensions you use sets these platforms apart from their on-premise counterparts. There's also the convenience of being able to add features as required, enhancing tool functionality.
Establishing your company's global reputation
As a small business, you may find that your lack of brand recognition prevents you from expanding into new markets. Remember that cloud-based communication technologies are similar to mirrors in that they can make one's picture appear larger than it is. Similarly, even your tiny business operation can appear more professional, lending validity to your organisation. Imagine having a communication platform that automatically answers all of your calls and routes them to the appropriate individual. It even gives you foreign phone numbers, which can help you develop a global presence.
Summing up
It is self-evident that firms must communicate in a timely manner. They cannot afford to fall behind by clinging to outdated telephone methods. They must make the most of the cloud in order to reap all of the benefits of living in the current day. As a result, hiring Salesforce consulting services and equipping your company with cloud-based communication is critical. After all, cloud is the way to go, and your company can't afford to ignore or overlook its benefits.
-- The author, Shubhendra Agrawal, is co-founder, director and CFO of MSG91, a cloud communications platform. The views expressed here are personal.

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