Truecaller unveils new brand identity and upgraded AI identity features for fraud prevention

The app also classifies this contextual message into three colour categories: blue, for a neutral change, yellow, which could be potentially suspicious if the name has changed more than three times in the past seven days and finally red, indicating multiple and frequent name changes which are highly indicative of fraudulent and scammer activity. This message will be shown to all Truecaller users on all search results across Android, iPhone and Truecaller web.

“Scammers would set up a new account on various platforms to communicate with people and try to lure them into something and we also saw that when they create these new accounts, there's no way for people to know whether this is a new user or a new account or someone pretending to be someone,” Mamedi said about adding this new feature.

Apart from the new identity, incidentally, this month Truecaller also crossed a significant milestone with 300 million daily active users. Mamedi attributes the rapid growth of the platform to various factors but he also feels Truecaller undergoing a substantial enhancement for the iOS platform also helped.

“So I think for many years we just didn't focus on the iOS product enough. In fact, our active users on the platform were flat for a very long time. And even on a decline, I would say, until the team decided to regroup, redo the app from scratch, throw out the old code and really start thinking like an Apple-focused company within the company. And since then, we've actually seen a growth that is almost 150 percent on the active users,” he added.