Former chairman of the Tata Group Ratan Tata sent a "fake" alert on Wednesday accusing someone of using his name on social media to "exaggerate investment" with a 100% risk-free assurance.
In a post on Instagram, Tata called out a post from a user by the name of Sona Agrawal who used a fake interview of him in a video recommending investments. In the fake video, Tata addresses Sona Agrawal as his manager.
"A recommendation from Ratan Tata for everyone in India. This is your chance to exaggerate your investment right today risk-free with a 100% guarantee. Go to the channel right now," read the caption of the video post.
The video also showed messages of people receiving money in their accounts. Tata wrote FAKE on the video and also on the screenshot of the caption of the video.
Earlier this week, the government met with social media intermediaries to combat the rise of deepfakes on the platforms. The platforms have been given a grace period of seven days to take concrete actions.
The rise of deepfakes, encompassing manipulated images, videos, and audio, raises concerns about their use in creating deceptive content and spreading misinformation.
There have been three times as many video deepfakes of all kinds and eight times as many voice deepfakes posted online this year compared to the same period in 2022, according to DeepMedia, a company working on tools to detect synthetic media.
(With inputs from PTI)
(Edited by : Amrita)
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