The #MeToo movement that took the Bollywood and the media industry in India by storm topped popular photo-sharing platform Instagram's advocacy hashtags with 1.5 million usage in 2018, the company said on Thursday.
In "Instagram Year In Review 2018" report, the Facebook-owned company said that #timesup (used 597K times) and #marchforourlives (used 562K times), at second and third spot, demonstrated that the platform can be a powerful platform for users to speak out and bring light to meaningful causes.
"Across our India community in particular, kindness and love took centrestage as people from across the country took to Instagram to share the things they love.
"#love secured the top spot when it comes to the most used hashtag followed, which was closely followed by #instagood and #fashion. Beyond this, the highest growth hashtag in India was #lovequotes," the company said in a statement.
The game Fortnite also saw explosive growth with #fortnite being the fastest growing hashtag globally.
The "Heart Love Sticker" by Arata was the most-used "Giphy" sticker in Instagram Stories, while "Heart Eyes" was the most-used "Face Filter" in Stories.
Disclosure:
All matters brought to Network18’s attention which are within the purview of the workplace have been forwarded to our Internal Committee for Prevention of Sexual Harassment at the workplace for appropriate action. The Internal Committee is independent and all recommendations made by it are followed through by Management action. Network18 Group has a zero tolerance policy when it comes to sexual harassment. The company complies fully with all legal provisions and seeks to ensure a speedy and effective Redressal on complaints.
First Published: Dec 13, 2018 5:50 PM IST
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