Meta's gaming study says non-metros are a growing market

Meta's Gaming Summit held on March 14, 2024, provided insights into the gaming landscape in India, marking it as one of the top three business sectors for the company. A study conducted by consumer insights platform GWI, commissioned by Meta, highlighted the growing popularity of gaming in India, particularly among non-metro residents. Social media platforms, especially those owned by Meta, were identified as significant channels for gamers to discover and purchase new titles, with Reels emerging as a notable driver.

Arun Srinivas, Director and Head of Ads Business for Meta in India, emphasised Meta's role in facilitating growth for gaming brands globally through automated ads. The summit also showcased the utilization of innovative technologies such as AI within the gaming industry.

Key stakeholders from prominent gaming brands, including Dream Sports and Baazi Games, shared their experiences of leveraging Meta's advertising solutions to enhance customer acquisition and decrease costs. They highlighted Meta's support in measuring campaign performance and adapting strategies for future initiatives.