India Consumer behaviour: Decoded

The pandemic has changed the way we live, work and play. In an age where social distancing has become the norm, consumer preferences are changing too. Responding to the COVID-19 crisis, brands had to innovate and tweak business models to respond to this transformed consumer behaviour. In this discussion, we bring to you stories of three such innovators who have transformed their brands with the use of digital technology to engage better with the consumers by creating an enriching customer experience.