Elon Musk pushes Twitter Blue relaunch to November 29

Musk said that with the new release, changing someone's verified name will cause the loss of the blue check “until the name is confirmed by Twitter to meet terms of service".

 

In a reply to a tweet, he clarified that all unpaid blue ticks will be removed in a few months.  Thus, accounts which had verified blue ticks earlier will need to pay the subscription fee to maintain their verified status.

Twitter introduced the blue subscription for verification on November 9 at a monthly charge of $8. In India, the subscription was likely to cost Rs 719.

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However, the launch didn’t go smoothly as a wave of fake verified accounts popped up on the platform soon after the launch.

Fake accounts of companies like Nintendo were seen posting inappropriate images and another account impersonating the pharmaceutical company Eli Lilly posted a tweet saying that insulin was free leading to huge losses in stock value for the company.

The chaos led to several companies suspending advertisements on the platform, including General Motors, General Mills, Audi, Volkswagen, and one of the world’s largest advertising companies, Omnicom Media Group.

To address the issue of impersonation, Twitter launched a new verification badge, a grey tick designating accounts as ‘official’. However, it was suspended within a few days, before the company decided to suspend the verification service entirely. With the relaunch of the service, users would expect the issues to be resolved.