CMF, a new sub-brand by the London-based consumer tech company Nothing, launched on Tuesday with a portfolio of three debut products — Buds Pro, Watch Pro and Power 65W GaN.
"With CMF, we aim to democratise great design in a market segment that has often been overlooked," Akis Evangelidis, Co-founder of Nothing, said in the launch announcement. “Through our inaugural products, including Buds Pro, Watch Pro, and Power 65W GaN, we’re combining elevated design with advanced technology to deliver an uncompromised user experience at a relatively accessible price point."
CMF Buds Pro
The CMF Buds Pro are TWS earbuds, which are priced at Rs 3,499. According to the company, they offer Hybrid Active Noise Cancellation (ANC), Clear Voice Technology for clear calls, and a powerful Dynamic Bass Boost driver. Just like the audio products from Nothing, the CMF Buds Pro are also said to create a fully personalised experience for their users through the Nothing X app.
They house a 55 mAh battery in each earbud, which, as per the company, allows for up to 11 hours of music playback on a single charge (with ANC off). The listening time also extends to up to 39 hours with the charging case on a single charge. The case also supports fast charging that can enable a 5-hour listening session in 10 minutes of charging.
The earbuds come in three colour options — Dark Grey, Light Grey, and Orange.
CMF Watch Pro
CMF’s smartwatch, dubbed the Watch Pro, features a square 1.96-inch AMOLED display with a 58 fps refresh rate and peak brightness of 600+ nits. It offers health tracking with support for 110 sports modes and GPS. CMF claims up to 13 days of battery life for the device with its 340 mAh battery. It is also rated IP68 for water and dust resistance.
It is available in two colour options — Metallic Grey and Dark Grey, priced at Rs 4,999 and Rs 4,499 respectively.
Power 65W GaN
The Power 65W GaN is a charging adapter that uses nitrogen and gallium materials instead of silicon. It is small, portable and widely compatible, as per CMF. It has two USB Type-C ports and one USB Type-A port. CMF also claims that this charger can juice up the Nothing Phone (2) to 50 percent in just 25 minutes.
“The CMF Power 65W GaN charger is compatible with all major fast charging protocols, including PD3.0, QC4.0+/3.0/2.0, SCP, FCP, PPS, AFC, Samsung 9V2A, DCP, and Apple 2.4A,” CMF added.
It is available in Dark Grey and Orange colour options and is priced at Rs 2,999.
Availability
The CMF Buds Pro and the Watch Pro will be first available at the sneaker store Superkicks starting September 30, with limited drops at its Delhi store with special launch prices up to Rs 500 off.
Myntra and Flipkart users can also avail early access and purchase all three products during the limited drop sale on Flipkart and Myntra on September 30 at 12 pm. The products will be available at a special launch price of Rs 2,999 for CMF Buds Pro, Rs 3,999 for Watch Pro (Dark Grey), Rs 4,499 for Watch Pro (Metallic Grey) and Rs 2,699 for Power 65W GaN (Orange).
CMF by Nothing also said that customers who previously bought the Blind Drop Pre-order pass can visit Flipkart on September 30 at 12 pm and redeem the pass on either CMF Buds Pro, Watch Pro, Power 65W GaN and also avail of pre-order offers like special launch price, extra Rs 500 Flipkart voucher and priority delivery.
CMF products will be available on sale for everyone starting with Big Billion Days on Flipkart and also on Myntra. They will also be available in offline stores including Vijay Sales and leading retail partners.
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