Apple's online store goes down ahead of iPhone 15 launch

Apple's official website, its online store to be precise, is down with just over 90 minutes to go for the iPhone-maker's biggest event of the year, 'Wonderlust'.

This is nothing to be alarmed about. In fact, this is all too familiar to the tech community, which has over the years come to recognise this as just one more way for Apple — whose marketing prowess is unmatched — to build anticipation for the event, as well as the products it might be launching.

We expect Apple to announce four new iPhones, new Watches and perhaps other accessories.