After Rashmika Mandanna, Katrina Kaif and Sara Tendulkar, a deepfake video of Kajol goes viral

A recently circulated video that purportedly captured Bollywood actress Kajol changing outfits has been identified as a deepfake. Shared widely on major social media platforms like Facebook, X (formerly Twitter), and YouTube, the video does not feature the actress but rather a social media influencer. This incident has reignited concerns surrounding deepfakes, particularly in the wake of a viral video involving another popular actress, Rashmika Mandanna.

According to the fact-checking platform BOOM, the original video showcased a social media influencer, with Kajol's face digitally manipulated into the footage. A critical moment in the morphed deepfake video reveals the true identity of the original woman. The report highlights that the initial video, part of the "Get Ready With Me" (GRWM) trend, was uploaded on TikTok on June 5 without disclosing the original creator.

The rise of deepfakes, encompassing manipulated images, videos, and audio, raises concerns about their use in creating deceptive content and spreading misinformation. Following the uproar over a deepfake involving Bollywood actress Rashmika Mandanna, the Indian government issued an advisory to major social media platforms, urging swift action against deepfakes and the removal of misleading content within 36 hours of a complaint. However, existing regulations pertaining to AI and deepfakes may prove inadequate.