Weekly Shorts: Influencer marketing brand and influencer growth Q1, 2023

The proliferation of platforms and formats like short videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end-to-end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging with users and disrupting marketing to get a sharp and fast insight into present and future trends.

Instagram's @Creators - @creators - 920

Sugar Cosmetics - @trysugar - 709

Mamaearth - @mamaearth.in - 687

Dot & Key Skincare - @dotandkey.skincare - 597

Amazon Fashion India - @amazonfashionin - 532

Cosmetics and clothing brands remain popular in India. SUGAR Cosmetics, the nation's fastest-growing cosmetic company, was mentioned in many sponsored pieces, followed by the e-commerce company Amazon Fashion India.

Shreya Lenka - @sriyalenka.bs - 43.92 percent

Meenakshi Dileep - @i.meenakshidileep - 41.73 percent

Kartik Wadhwa - @kartikkwadhwa - 40.26 percent

Junaiz - @junaiz.vp - 38.74 percent

Astuti Anand - @astuti_mw - 32.12 percent

(Data based on the 107,698 influencer proles scanned by affable.ai between January 1 and March 14, 2023)