Storyboard18: How brands ideate promotion during festive season

Over the years, several brands and marketers across segments have leveraged the festive season to launch new products and amplify initiatives on the platform.

The festive season also witnesses several brands jumping onto the gifting bandwagon with various promotions running over the period. How do these conversations convert into sales and how do brands drive positivity and fuel brand memorability during the festive times? Storyboardy18 is in conversation with Mayank Prabhakar, Head of Digital Marketing, Vivo India, Nidhi Hola, Country Marketing Director, Dell India and Kanika Mittal, Country Head, Large Clients Solutions at Twitter India to find out.