Storyboard18 Bookstrapping: Influence Empire by Lulu Chen

Pony Ma (not related to Jack Ma) built Tencent along with co-founders that he met in school; they would spend time competing to recite the digits of Pi in the hallway after class. School halls reverberated with the epigram shi bu wo dai, meaning ‘time will not wait for me.’ One part of the Tencent story could almost belong in a parallel universe like its products. One of three people in the world uses the web accessing it through a filter that obscures Facebook, Twitter Snapchat, Instagram, The New York Times and YouTube! This universe loves WeChat (called Weixin locally.) The other part of the Tencent story lives in the entire world of eight billion. Flouting the irrational need for overnight success, Tencent has been built over two and a half decades, with tons of collaborative minds. That’s a good thing!

A few other great things about the book.

Pony Ma, a programmer, realised early that devices are not instantly scalable like internet platforms. He stepped out of his reticent shell much later in his life when he realised that there was a business need for it. Masterstrokes such as getting soccer superstar Lionel Messi to campaign for WeChat and negotiating with Elon Musk and Evan Spiegel for stakes in their companies made his voice heard.

Colleagues describe Pony Ma as temperate, stoic and almost irritatingly self-aware! With his dogged persistence, he rallies people, many of whom he considers smarter by his own account to undertake his mission. A master of creating products so convenient and intuitive that billions of users want to join his network, Pony Ma is a private entrepreneur in a state dominant economy with a gift for survival. And part of this gift is knowing how much and when to talk.

The story of the initial hustle is endearing - Pony himself posed as a woman and engaged users in the chat rooms of OICQ his initial venture, inspired by a service ‘ICQ' (I Seek You), a ground-breaking online chat system created by a bunch of Israelis in June 96. OICQ was built on the concept of a fully centralised service with individual user accounts focused on one on one conversation. When AOL bought ICQ, they filed a lawsuit accusing Tencent for violation of intellectual property rights. Tencent had to shut down OICQ. They found a way to rally back.

There is a wonderful lesson for modern business owners in the book. When Nasper's Wallerstein offered Pony Ma a valuation of $60 million, requesting that he become the largest shareholder in Tencent, he refused because he wanted the team to keep control over their company. It wasn’t until Naspers found a way for Tencent founders to maintain control, that the deal worked out.

Pony even found his future wife while chatting with a music teacher called Wang Danting for 3 months on his own Internet product QQ.

Naturally, in 2017, when Tencent took over Facebook to become the world's 5th largest company, for many, it came as no surprise at all. What is brilliant is that Tencent has transitioned into a global voice, producing Hollywood blockbusters like Wonder Woman, Men in Black International and Venom.

In being able to reach both the Chinese people and the worldwide audience by entertaining them, lies its ‘influence empire.’