Storyboard18: Axis AMC building a case for ELSS as tax-saving asset class

Axis Mutual Fund is launching a series of films, ‘ELSS hai na’, to make investors realize that at any given point in time, investing in ELSS as a tax saving option is a no-brainer. In an exclusive interview with Storyboard's Ankita Saxena, Raghav Iyengar, CBO at Axis AMC discussed about this new campaign and also investing in ELSS as an asset class.