homestoryboard18 NewsStoryboard18 | ACKO's nostalgic campaign revives iconic duo, Munna Bhai and Circuit, Truecaller rebrands its app
Storyboard18 | ACKO's nostalgic campaign revives iconic duo, Munna Bhai and Circuit, Truecaller rebrands its app
In a rapidly changing digital landscape, Truecaller's rebranding, ACKO's nostalgic campaign, and EssenceMediacom's ambitions all reflect the dynamism and innovation that continue to shape the corporate world. These developments remind us that adaptation, creativity, and a commitment to meeting evolving consumer needs are key to success in today's business environment.
In a heartwarming blast from the past, ACKO, the trailblazing insurance technology company, has resurrected the beloved characters Munna Bhai and Circuit for their latest campaign titled ‘Health Insurance Ki Subah Ho Gayi Mamu’.
Sanjay Dutt and Arshad Warsi have reprised their iconic roles to question the current healthcare system, all in the name of ACKO's recently launched health insurance product, the ACKO Platinum Health Plan.
The decision to bring back these beloved characters had its own challenges. Ashish Mishra, Executive Vice President - Marketing at ACKO, shared, "The challenge was how to convince the whole ecosystem to bring them back."
Yet, this challenge was met with enthusiasm, as Rajdeepak Das, chief creative officer and CEO of Leo Burnett, explained, "ACKO’s biggest thing is to simplify the products. While working on the theme, the team came up with the idea – who can actually simplify the most complicated thing? Munna Bhai and Circuit."
The revival of Munna Bhai and Circuit not only brings a sense of nostalgia but also underscores ACKO's commitment to simplifying the often complex world of insurance.
Truecaller rebrands its app
Truecaller, the popular caller identification and spam-blocking app, has taken a bold step forward with its corporate rebranding, accompanied by the launch of a sleek new app icon. This exciting transformation has already been rolled out on the Google Play Store and Apple App Store, offering users a refreshing experience in line with the digital revolution happening in the world today.
The company, known for its commitment to user privacy and security, has entrusted the task of orchestrating this grand rebranding to the globally renowned brand consultancy, Interbrand. Over the coming weeks, Truecaller enthusiasts worldwide will witness the unveiling of this innovative brand identity.
Alan Mamedi, co-founder and CEO of Truecaller, emphasized the significance of this rebranding, stating, "We believe it is important for us to continue to stay relevant as a product but also as a brand." This move underscores Truecaller's dedication to providing cutting-edge solutions while keeping a finger on the pulse of evolving consumer expectations.
Essence and Mediacom collaborate to evolve client needs
Naveen Khemka, CEO South Asia at EssenceMediacom, recently discussed the agency's transformation following the merger between Essence and Mediacom. This merger has sparked a new era of innovation and adaptability within the agency, enabling it to cater to evolving client needs and industry trends.
In his conversation with Storyboard18, Khemka highlighted the agency's half-year report card, demonstrating their dedication to achieving outstanding results for clients. He also teased the agency's ambitions, saying, "Watch out Mindshare and Wavemaker," indicating EssenceMediacom's aspirations to rise to the top echelons of the media agency industry.
For the entire show, watch the accompanying video
(Edited by : Keshav Singh Chundawat)
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