Storyboard18 | 5G is the core of digitalisation, says Ericsson
The emergence of 5G technology and the stories of dynamic individuals like Shreyaan Dagga and the philosophy behind Walkers & Company underscore the transformative potential of innovation and individual spirit in shaping the future.
In the ever-evolving technological landscape, one innovation stands at the heart of the next big leap — fifth-generation wireless technology, or 5G. This game-changing technology promises speeds significantly faster than its predecessor, 4G, and boasts ultra-low latency. It's not just an upgrade; it's a full-scale revolution.
5G is poised to completely overhaul the customer experience, unlocking a myriad of possibilities for marketers. Beyond blazing speeds, it opens the floodgates to immersive technologies like virtual reality, augmented reality, and mixed reality.
In a recent interview with Storyboard18, Stella Medlicott, Senior Vice President, Chief Marketing Officer, and Head of Corporate Relations at Ericsson, delved into the transformative impact of 5G on advertising and marketing.
“5G is the core of digitalisation and digitalisation takes on board all applications and things such as AI, which is driving so much change across society,” she emphasized.
Storyboard18 caught up with a remarkable young entrepreneur, Shreyaan Dagga, co-founder of the edtech startup OLL. His journey began at the tender age of 8, when he successfully sold one of his paintings. By the age of 15, he was interning at the stock exchange, and now, at just 19, he's a seasoned entrepreneur. Notably, Shreyaan has even made an appearance on the popular show 'Shark Tank', securing investments and taking on a mentoring role at the student entrepreneurship initiative Skill Tank.
Storyboard18 provides an in-depth look at Shreyaan Dagga's inspiring entrepreneurial journey and his involvement with the Skill Tank programme.
Continuing in the spirit of 'keep walking', inspired by Johnnie Walker, Walkers & Company has established a platform celebrating individuals driven by self-belief and a commitment to progress, both personally and for the world. Tasmayee Laha Roy sat down with Shweta Jain, chief business development officer at Diageo India, to explore what it takes to be a 'Walker'.
"Walkers & Co platform is a community platform that is inspired by Johny Walker’s rallying cry to keep walking,” Shweta Jain affirmed, highlighting the platform's focus on self-belief and progress.
For more details, watch the accompanying video
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