Storyboard18 | MakeMyTrip CMO discusses emerging travel trends and AI
MakeMyTrip is bracing for the summer season with innovative offerings and targeted marketing strategies, revealed CMO Raj Rishi Singh.
In a recent interview with Storyboard18, Raj Rishi Singh, Chief Marketing Officer of travel company MakeMyTrip, delved into the evolving landscape of travel in 2024. Shedding light on the role of AI, emerging travel trends, and the company's strategies for the upcoming summer season, Singh shared insights into the travel industry.
One notable trend highlighted by Singh is the shift in travel patterns post-COVID-19 pandemic. "People want to go to newer places. It is not only about the beaches in Goa; you are also doing temples in Goa, waterfalls in Goa, trekking in Goa. So Indians are into discovering new things and travelling more," he stated.
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It's not just about the traditional tourist spots; individuals are increasingly exploring lesser-known destinations and engaging in diverse activities. From temple visits to waterfall treks, the desire for exploration and discovery is driving Indians to broaden their travel horizons.
Staycations and homestays have also surged in popularity. Additionally, Singh pointed out a growing interest in spiritual travel, with searches for spiritual destinations on the rise. "The Ayodhya Ram Temple launch has propelled the spiritual being within people and people are also now searching for travel to religious places," he said.
Looking ahead, MakeMyTrip is gearing up for the summer season with innovative offerings and targeted marketing strategies.
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