Storyboard18 | Asian Paints prepares to embrace festive season celebrations

The festive season is approaching, and brands and organisations are eagerly anticipating its arrival. Asian Paints is among the companies excitedly preparing to embrace this festive time.

During a special discussion with Storyboard18, Amit Syngle, Managing Director and CEO of Asian Paints, said the company is enthusiastic about the upcoming festive season coinciding with the cricket season this year. He also confirmed that Asian Paints will be increasing its advertising budget for this festival compared to the previous year.

“We are upping the spend from at least about another 15 percent jump in terms of what we want to see, and it is not only that we are looking at TV, but we are also looking at almost 360 degrees,” he said.