Storyboard18 | A dynamic dialogue with Publicis Groupe, GroupM and IBM
Anupriya Acharya, CEO of Publicis Group, South Asia, shared insights into the organization's AI strategy, futuristic tech developments, and the group's expectations for the upcoming festival season during an exclusive interview with CNBC-TV18.
Publicis Groupe India, a leading global advertising and communications conglomerate, recently set the stage for the future by hosting the 'Hack to The Future' AI Hackathon. The event aimed to tap into cutting-edge creativity, foster innovation, and explore new ideas, all with a focus on artificial intelligence. The result? A flood of over 134 groundbreaking ideas from various teams within the organization.
This ambitious endeavour was designed to demonstrate Publicis Groupe's commitment to advancing the agency's future through AI technology and innovation. With AI becoming an integral part of the marketing and advertising landscape, the event showcased the group's dedication to staying at the forefront of industry advancements.
Anupriya Acharya, CEO of Publicis Group, South Asia, shared insights into the organization's AI strategy, futuristic tech developments, and the group's expectations for the upcoming festival season during an exclusive interview with CNBC-TV18. Acharya also shed light on the ongoing consolidation within the advertising agencies, providing a comprehensive view of the industry's trajectory.
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In a parallel development, WPP's media investment arm, GroupM, orchestrated the 2023 edition of the 'Brew' event, an annual gathering that explores the latest trends and insights in the advertising industry. The event featured an array of panel discussions featuring industry experts and brand specialists. Discussions delved into the profound impact of artificial intelligence and its creative applications in shaping the future of advertising.
The event covered a broad spectrum of topics, including the remarkable growth of the Indian sports industry, the evolving landscape of e-sports, understanding the trends of Generation Z and Generation Alpha to help brands better cater to these demographics, accountability in influencer marketing, and the exciting future of virtual and augmented reality.
Furthermore, attendees explored strategies for reaching and engaging with rural India's diverse consumer base and gained valuable insights into the future of the mainstream entertainment industry.
Jonathan H Adashek, Senior Vice President of Marketing and Communications at IBM, shared his perspectives during a conversation with CNBC-TV18's Pavitra Parekh. He touched on the key trends in marketing and their impact on businesses in India, highlighting the transformative influence of AI on marketing functions.
Also Read | Storyboard18 YoungGuns | Future of advertising lies in the confluence of tech & humanity, says Piyush Pandey
To delve deeper into this captivating event and gain a broader understanding of the visionaries shaping the future of the industry, be sure to watch the accompanying video titled "Storyboard18's Visionaries." This illuminating content promises to provide further insights into the innovative and transformative strides that lie ahead in the realm of marketing, advertising, and artificial intelligence.
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