Storyboard: LÓrèal India explains how it will adapt with new normal in coming days

COVID-19 pandemic has had a significant impact on various businesses and beauty industry is no exception. With masks becoming the new normal, will the consumer be willing to spend on beauty products and how will the marketing and the communication of these beauty products evolve in the coming days given the new realities. Amit Jain, managing director, LÓrèal India gives more details to Storyboard’s Ankita Saxena.