Storyboard: Latest buzz from the world of advertising and marketing

Luxury motorcycle brand Ducati has announced a change in its management structure. With Sergi Canovas moving to an international role, Ducati Motor Holding announced Bipul Chandra as the new managing director of the India operations.

Food delivery platform Swiggy is collaborating with select restaurants, to create exclusive delivery-only brands on its platform. As a part of the agreement, Swiggy will share with these restaurants data on supply gaps, work with them on menu options, packaging and pricing, and eventually co-promote the brands on its platform in exchange for exclusivity, a variable consulting commission and delivery fee.