Storyboard in conversation with NYU Stern professor, Anindya Ghose

Storyboard's Anant Rangaswami caught up with Anindya Ghose, Heinz Riehl Chair Professor of Business and director of Masters of Science in Business Analytics program, NYU Stern on the sidelines of ZEE Melt on  the problems that marketer's face and the key focus areas for them.