homevideos Newsstoryboard18 NewsStoryboard: How brands connect with consumer amid COVID surge; industry experts discuss
Storyboard: How brands connect with consumer amid COVID surge; industry experts discuss
Storyboard's Shibani Gharat is in conversation with Rana Barua of Havas Group; Dheeraj Sinha of Leo Burnett and Aditi Mishra of Lodestar UM on how brands and marketers reach and connect with the consumer amid COVID surge.
As the world is engulfed in a coronavirus second wave, India is going through a dire COVID-19 pandemic with more than 350,000 cases reported every single day.
The sentiment is grim and in such a scenario how do brands and marketers reach and connect with the consumer, what is the role that they can play, and what should be the ideal approach and strategy to follow.
Storyboard's Shibani Gharat is in conversation with Rana Barua, group CEO of Havas Group; Dheeraj Sinha, MD-India & chief strategy officer-South Asia at Leo Burnett and Aditi Mishra, chief strategy officer of Lodestar UM.
For the entire discussion, watch the video
(Edited by : Jomy Jos Pullokaran)
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