Storyboard: Here's how chocolate brand Snickers plans to leverage World Cup opportunity

Chocolate brand Snickers recently played a prank on its consumers and it was based on brand’s global philosophy, "You are not you when you’re hungry."

For this campaign, Snickers has tied-up with cricketer Mahendra Singh Dhoni, where the former Indian captain telling his followers on how he wants to give up cricket to pursue his childhood dream of becoming a painter. Just as the fans got worried, Dhoni revealed how this was his hungry decision.