In this segment of Storyboard, Shibani Gharat chats with Sandeep Bhushan, director and head of GMS, India, Facebook at the launch of Facebook Thumbstoppers — a program to transform storytelling in mobile advertising; launched in partnership with leading advertising agencies.
Sandeep talks about the program and how with Facebook Thumbstoppers, it is possible to tell a story to evoke an emotion and impact behaviour.
To participate in Facebook Thumbstoppers, visit here. This is a partnered post.
First Published: May 18, 2019 3:43 PM IST