Storyboard: Branding, the Ogilvy and Duroflex way

Ogilvy over the past few months has come up with some defining pieces of work and many of these campaigns have been tech-forward. Storyboard’s Shibani Gharat spoke to Sukesh Nayak, Chief Creative Officer at Ogilvy India on creativity during disruptive times.

Kantar has come up with his inaugural sustainability report and according to the report, 77 percent of the Indian consumers are willing to invest time and money in companies that are invested in doing good. Storyboard’s Ankita Saxena spoke to Paru Minocha, MD, Qualitative, Insights Division & Sustainable Transformation Practice Lead, India about how brands can create a successful business while investing in sustainability.