Storyboard: Bank of Baroda rolls out 'Power of 3' campaign

After the last big merger in the banking sector of State Bank of India (SBI) and its subsidiaries, the Reserve Bank of India (RBI) announced the amalgamation of Vijaya Bank, Dena Bank and Bank of Baroda from April 1.

What was the rationale behind this big merger? How do the customers stand to benefit from this and how have they communicated the new branding to customers? Ankita Saxena finds out from OK Kaul, general manager and head of marketing, Bank of Baroda in this story, listen in.