Pidilite launches Fevikwik Gel, Neeraj Chopra joins Visa team for 2024 Olympics

Pidilite Industries, a leading manufacturer of construction, specialty chemicals and art and craft products has launched its new product Fevikwik Gel.

Speaking to Shibani Gharat, Manish Dubey, chief marketing officer (CMO) of Pidilite Industries explained, “This adhesive is incredibly fast-acting; it adheres instantly upon application. We have listened to consumer feedback and aimed to empower them by offering a solution that allows for adjustments. Essentially, this innovative product provides a 30-second window for readjustments. Whether it's aligning digits, securing a bag, or correcting any minor misalignments, users have the flexibility to reset for up to 30 seconds. Our campaign slogan reflects this: 'Galti Sudharne ka Mauka De'.

Visa Inc., a global leader in digital payments, has signed up Olympic gold medalist and Javelin world champion Neeraj Chopra as a Team Visa athlete in preparation for the 2024 Olympic Games in Paris. Chopra joins badminton superstar PV Sindhu as the second Indian athlete to join Team Visa, alongside other global athletes, underscoring Visa's dedication to and prominence in the world of sports. Sujatha V Kumar of Visa shared insights with Shibani Gharat about Visa's plans for the Olympics in India and more.