The branded ‘atta’ segment has gained a lot of momentum over the past few years and keeping this in mind Parle Products has entered this market with their Parle-G Chakki Atta.
To find out more, watch the accompanying video of Mayank Shah, senior category head of Parle Products in conversation with Storyboard’s Shibani Gharat.
(Edited by : Abhishek Jha)