Here's how Varun Dhawan chooses his brands

Lux Industries recently announced the launch of a new innovative product for Indian masses and it is scented vests. These scented vests are designed to help people stay fresh even after a long commute or a day at work.

On the sidelines of this new product launch, Storyboard's Ankita Saxena caught up with Lux Cozi's brand ambassador and actor Varun Dhawan and asked him about his strategy behind choosing brands.

"I get into the aesthetic of the brands and what we can do new," he said.