homestoryboard18 NewsASCI issues COVID advisory for advertisers; cautions against making certain claims
ASCI issues COVID advisory for advertisers; cautions against making certain claims
Self-regulatory body Advertising Standards Council of India (ASCI) has issued COVID-19 guidelines to advertisers to make them more mindful when they make COVID related claims in their advertising. These claims could include protection against the virus, safety against the virus or even immunity – something that builds immunity. Storyboard caught up with Manisha Kapoor, General Secretary of ASCI to discuss this in details.
Self-regulatory body Advertising Standards Council of India (ASCI) has issued COVID-19 guidelines to advertisers to make them more mindful when they make COVID related claims in their advertising. These claims could include protection against the virus, safety against the virus or even immunity – something that builds immunity.
Storyboard caught up with Manisha Kapoor, General Secretary of ASCI to discuss this in details.
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