Startup Street: Here's what MCaffeine and The Moms Co think of 'vocal for local' push

In May this year amid the coronavirus pandemic, Prime Minister Narendra Modi had said that to fulfill the dream of making the 21st century India, the only way forward is to ensure that the country becomes self-reliant. Since then, the startup community has been abuzz with terms such as 'Aatma Nirbhar Bharat" and "vocal for local".

So what is the real value addition behind going "local"? Also, does patriotism behind this movement translate into sales? And more importantly, can these brands transition from being local to going global?

To get answers to the above questions, Startup Street spoke to two homegrown packaged goods brands that are building for scale. Here’s what Tarun Sharma, co-founder and CEO of MCaffeine and Malika Sadani, founder and CEO of The Moms Co have to say.