Licious launches vegetarian ‘chicken & mutton’ seekh kebabs — all about UnCrave

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The plant-based line will be sold at Rs 349, which will be available in a ‘chicken & mutton’ variant in packs of four.  Licious, operated by Delightful Gourmet Pvt Ltd, claimed that the items cook in around eight minutes and have a shelf life of 12-14 days.

“We have invested in over 20 months of R&D, in-house, to develop a range of products that closely resembles the taste and texture of meat in a never-before experienced way," Licious Co-Founders Abhay Hanjura and Vivek Gupta said, adding that the plant-based meat brand focuses on quality standards as well as the nutritional profile of its products.

Licious claims to be the first domestic firm that offers both animal and alternative protein under the same brand.

Simeran Bhasin, Business Head, Alternative Protein, said, “Our vegetarian chicken & mutton seekhs cook like meat and can address the everyday protein needs — an extremely pertinent need in a protein deficient country like India."

In April, Licious announced its first strategic investment of around $1 million in fresh pet food business Pawfectly Made, where the brand will operate as a distinct entity.

In March, the startup secured $150 million in an extended Series F investment round headed by Singapore's Amansa Capital; and in October 2021, it raised $52 million from IIFL Asset Management Ltd's private equity fund at a billion-dollar valuation.

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