Businesses should be built with long term vision, says Cure.fit's Mukesh Bansal

Mukesh Bansal believes that businesses have to be built with a long term vision and entrepreneurs have to be ready to adapt to the changing business environment.

The pivot from offline to online wasn’t easy for the fitness platform Cure.Fit that saw a complete shut down of its fitness centres - a vertical that was responsible for 60 percent of the group's revenues.

Co-founders of Cure.fit - Mukesh Bansal and Ankit Nagori have managed to adapt to the crisis and pivoted the model to create a robust business for the future because they were prepared to do whatever it takes to make the business work, the mantra at company goes - 'Never let a crisis go waste!'

After a fair amount of pain due to the lockdown - expansion to new markets was halted and employees were laid off along with a deep cut in revenues and growth, Cult.Fit now has a flourishing online fitness platform with 500 thousand sessions every day and over 1.5 million new users with 50,000 paid subscribers.​

Building a viable and sustainable B2C brand takes a lot of hard work and entrepreneurs need to be prepared. ‘Building a B2C brand is a multi-year journey. There is no shortcut. No successful companies are built in less than 10 years. If you are embarking on a journey of building a brand or a product if you take a 10 years lens, everything becomes irrelevant in the short term, adds,

Ankit Nagori, Co-founder of Cure.Fit not mincing words.

Before founding a one of kind homegrown health & wellness platform with international ambitions, Bansal founded the e-commerce fashion platform, Myntra and Nagori was the Chief Business Officer at Flipkart.

'Good companies have emerged from every crisis', says Mukesh Bansal, Co-founder & CEO of Cure.fit.

The duo knows what they are talking about!