Immensitas raises Rs 6.30 crores in Pre-Series A round, led by Artha Venture Fund

Immensitas Private Limited raised Rs 6.30 crores in Pre-Series A round led by Artha Venture Fund (AVF), India's first early-stage micro-VC fund. The round also saw participation from Ramakant Sharma’s LogX Ventures. Immensitas is the firm behind--Lemnisk--a leading enterprise customer data and marketing automation platform, based out of Bangalore.

Lemnisk has an impressive list of customers including AIA Insurance, Emirates NBD Bank, Citibank, Abu Dhabi Commercial Bank, Bajaj Finserv, Acko Insurance and Livspace among others. It has offices in Singapore, Dubai, and Bangalore and will use a part of these funds to open the US market.

“In a world where customers engage with brands across multiple channels for buying and inquiring, identifying the customer across channels is difficult due to customer data and privacy challenges,” said Anirudh A Damani, Managing Partner, Artha Venture Fund.