Kapture CX raises $4 million to expand AI-powered customer support platform

Bangalore based SaaS startup Kapture CX raise recently raised 4 million dollars in a series a round led by Cactus Venture Partners. The SaaS-based customer support automation platform offers a suite of solutions to enterprise customers.  The platform helps improve customer experience by streamlining and automating customer support. The firm caters to clients across 5 countries and will use the funds to expand its offering across newer geographies.

Sheshgiri Kamath, Co-Founder of Kapture CX, said, “Generative AI kind of showed a very interesting opportunity and that's one of the reasons and we have been at the forefront of it. So we decided that now is a good time to raise capital and double-down on our growth by using this because customer support happens to be one of the areas where there is going to be a great deal of use cases being implemented.”

Indian startups are benefiting more and more from having a strong digital core on the cloud. Over 80 percent of the 115 start-ups surveyed recently by SAP India, in collaboration with Zinnov Digital across the enterprise tech, health tech, retail, logistics, and auto tech sectors reported a substantial increase in revenue, underlining the positive impact of enterprise applications as per the report.