Amid coronavirus outbreak, Paytm Mall, owned by Paytm Ecommerce Private Limited, on Tuesday announced that it will partner with more than 10,000 Kirana stores, small shops, and businesses for hyperlocal deliveries. The company, which is offering delivery of grocery essentials in more than 100 cities across the country, plans to scale it to more cities within the next few weeks.
Paytm Mall said it has launched several initiatives to help stressed businesses including its merchant partners, small shop owners, SMEs as the COVID-19 pandemic has brought their businesses to a standstill.
The company said it will help shops and stores, which have either witnessed a sharp decline in footfall or had to abruptly pause operations due to the lockdown, digitally enabling them through Paytm Mall and giving them all the necessary logistics support.
Many of the stores have the inventory but running short of manpower as many of their employees have returned to their hometowns. Paytm Mall is connecting them with their logistics partners so that they can deliver to their customers and keep their businesses running.
The company said that grocery store owners are seeing almost 50 percent additional orders per day.
"Paytm Mall has always advocated a 100% marketplace model of operation against an inventory led one as pursued by other major players. Our objective is to connect neighborhood offline stores to interested customers far and wide through our e-commerce platform," said Srinivas Mothey, senior vice president, Paytm Mall.
"We are constantly reaching out to smaller sellers to understand the challenges they are facing in stocking inventory as well as the delivery of goods. During this time of crisis, we want to ensure that our merchant partners do not lose out on business. Our tie-ups with small businesses would ensure that service our customers faster and hyper-locally."
Currently, all leading logistics players including GATI, Ecom Express, Delhivery, Bluedart, FedEx and others are working with Paytm Mall. The company said that as more fulfillment and delivery executives of logistics partners join back to work, more orders would be eligible for same-day delivery.
According to the company, there has been a massive uptick in sales of grocery essentials from Tier-II and Tier-III towns as customers from more than 200 cities are ordering on Paytm Mall.
Cities Including Indore, Ahmedabad, national capital region (NCR), Bengaluru, Lucknow, Pune, Chennai, Ludhiana, and Bathinda have all seen a rise in orders.
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