Parle tops most-chosen FMCG brand list in India: Report

According to the report, the COVID-19 pandemic impacted the frequency of purchase as average trips made to purchase groceries reduced but more purchases per trip were recorded in 2020.

"Purchase frequency reduced by one percent but spend per trip grew by five percent. This resulted in a lower number of brands (50 percent) growing in terms of CRP as compared to 2019 (72 percent)," it added. In a year dominated by health and hygiene, Dettol unsurprisingly grew a whopping 48 percent in CRP's and entered the top-25 brand list.

"Dettol was followed by Lifebuoy with a growth of 25 percent CRPs, Vim at 21 percent CRPs (1454 Mn), Dabur at 14 percent CRPs (1458 Mn) and Britannia at 11 percent CRPs (4694 Mn)," it added. Overall CRPs have increased from 86 billion (Bn) to 89 Bn. However, the rate of growth has come down to 4 percent from 18 percent in 2019.

K Ramakrishnan, managing director-South Asia (worldpanel division) at Kantar, said: "The biggest gainers in brand footprint 2020 were expectedly the hygiene brands. That said, the traditional leaders also held their positions by ensuring penetration growths even during the pandemic." .