No panic buying like last time; labour migration lower: Parle exec

As India reels under a fierce second wave of COVID and lockdown fears loom, Mayank Shah, Senior Category Head of Parle Products said that rural demand scenario is far better than urban.

“Rural, while cases are going up, the scenario is still much better compared to urban. The reason being that population density there is much lesser and at any given point in time if you see cases surging in a particular pocket, it can be contained to a certain village which in total scheme of things is not big unit in terms of demand,” he said in an interview to CNBC-TV18.

Shah also said that unlike last year, there is no panic buying. However, there is mild pantry loading of biscuits, he said.