Grofers: Food & groceries will be first purchase for next 100 million consumers who go online

Albinder Dhindsa, co-founder and CEO, said, Grofers almost doubled inventory just for the Grand Orange Bag Days Sale as it is usually a 100 percent bump over our regular days that we see over a 9-10 day period. So, the same facility takes almost double the amount of inventory. During the sale we do get a lot more new customers, we do get a bump up in revenue. However, the bigger objective for us is more around the brand building as it is kind of an opportunity for us to tell a lot of people that don't know about Grofers."